Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.
Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.
Practical tips to enhance your Analytics 360 instance for collecting clean and accurate data, optimise integration with Marketing Cloud, and give customers what they need.
In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...
Return on experience (ROX) shows up just about everywhere, but there isn't one concrete way to measure this KPI. So, we put together 18 marketing metrics you can use to track ROX now.
It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.
Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.
