
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Discover the importance of data compliance, how it protects sensitive information, and practical steps to achieve it. Learn how platforms like Salesforce simplify compliance.
Discover how knowledge base software transforms customer service, reducing costs and boosting satisfaction. Learn its benefits, types, and strategies.
Lifetime Value (LTV) is an essential metric for planning your company’s sales, marketing and service planning. But what exactly does it measure? LTV aims to quantify how much a customer is worth to…
Service is in a state of flux, bringing both new challenges and opportunities for service organisations in Singapore. Today’s customers demand fast, consistent, and personalised interactions at every touchpoint. Discover key insights from the latest State of Service Report to help your organisation rise to the occasion.
Service is in a state of flux, bringing both new challenges and opportunities for service organisations in the Philippines. Today’s customers demand fast, consistent, and personalised interactions at every touchpoint. Discover key insights from the latest State of Service Report to help your organisation rise to the occasion.
Service is in a state of flux, bringing both new challenges and opportunities for service organisations in Indonesia. Today’s customers demand fast, consistent, and personalised interactions at every touchpoint. Discover key insights from the latest State of Service Report to help your organisation rise to the occasion.
Digital and traditional marketing play crucial roles in expanding audience reach and capturing leads. When used strategically, Marketing promises to boost results and, as a bonus, further strengthen consumer engagement.
Purpose-built agents are focused on one specific job. And they boast a superpower most GPT-based tools can’t match: they take action and get real work done.
Discover the central role of public infrastructure in our daily lives and economic prosperity, exploring its types, significance, and the challenges it faces.